EWC President Wins Pacesetter Award While College Earns Two Gold Medallion Awards
November 13, 2003
(Torrington, WY) Eastern Wyoming College President, Dr. Jack Bottenfield, won the 2003 Pacesetter of the Year Award for District 4 recently at the National Council on Marketing and Public Relations (NCMPR) District meeting in Corpus Christi, TX. Also, the college took home gold Medallion awards for logo design and radio advertising series divisions. "I am very honored and pleased to receive the Pacesetter award and am grateful for the opportunity to serve our country's community college movement," said Dr. Bottenfield.
Director of Marketing and Public Relations, Tami Afdahl and
President of Eastern Wyoming College, Dr. Jack Bottenfield
Dr. Bottenfield became President of Eastern Wyoming College in 1994 and has since worked diligently to make the college a growing, vibrant place full of energy and new initiatives. According to Director of Development, Lynnea Bartlett, "The college has made remarkable improvements in strategic planning, budgeting, marketing and public relations, and institutional advancement." She gives much of the credit to Dr. Bottenfield and his positive leadership, honesty, and professionalism.
On March 13, 2001, Dr. Bottenfield presented a document entitled "Increasing Enrollment and Retention at Eastern Wyoming College" to the Board of Trustees. The proposal outlined decisive steps to increase enrollment and retain students. The Board adopted the document and as a result an office solely dedicated to Marketing and Public Relations was created along with doubling the budget for recruitment. The marketing strategies also assisted in community and employee support as the college is successfully underway in its first-ever major gifts campaign.
Dr. Bottenfield has been instrumental in the expansion of facilities by helping acquire land for a large animal facility for the veterinary technology program and by working with the City of Torrington and the Goshen County Economic Development Board to build a Community Training Center (CTC). The CTC is used for workforce development, short-term computer classes, community education offerings, and community meetings. Dr. Bottenfield is also community minded and has been involved in Rotary, Chamber Board, Chamber Ambassadors, and attends the Council of Governments for Goshen County. He served as a North Central Association Consultant/Evaluator, and has served as an NCA Commissioner-at-Large, an NCA Executive Commissioner, an NCA chair, vice chairman, and board member of the of NCA's Higher Learning Commission. He also recently completed a term of membership on The National League for Nursing Accrediting Commission and was a member of The American Association of Community Colleges Commission on Academic and Student Development and of AACC's Commission on Rural Colleges.